Our Story
Since 1963, Alpine Shop has been helping Vermonters and visitors alike get outside and enjoy everything the seasons have to offer. As a locally owned and family-operated business, we've built our reputation around expert service, quality products, and a simple philosophy:
Play Today. Work Tomorrow.
What started as a ski shop has grown into Vermont's largest specialty retailer for skiing, snowboarding, golf, tennis, and pickleball. Today, our 20,000-square-foot South Burlington store offers carefully selected gear, apparel, footwear, and accessories for active lifestyles year-round.
We're known for our industry-leading seasonal ski and snowboard rental program, expert ski boot fitting, professional golf club fitting services, and knowledgeable staff who are passionate about the sports they support. Whether you're purchasing your first set of skis, getting fitted for new golf clubs, or finding the perfect pickleball paddle, our team is here to help you make the most of your time outdoors.
Beyond equipment and apparel, Alpine Shop is designed to be a destination. Visitors can enjoy our TrackMan 4 Golf Simulator, grab a snack from our Waffle Cabin, or relax at our signature Brew-Ski Bar featuring local craft beverages.
In 2012, we launched AlpineShopVT.com to better serve customers throughout Vermont and beyond. Today, our online store complements our brick-and-mortar location, allowing us to bring the same expertise and customer service to outdoor enthusiasts across the country.
More than six decades later, our mission remains unchanged: helping people spend less time worrying about gear and more time enjoying the activities they love.
Come visit us and see why generations of families have trusted Alpine Shop to help them Play Today. Work Tomorrow.